The tagline of our clinic is
‘Everyone Deserves Body Confidence’
The reason for this is because this is what we try to achieve here in the clinic.
We went on holiday to Tenby and we had beautiful weather and spent most of the time on the beach.
When the sun comes out the immense diversity of body shapes becomes very apparent on the beach.
It is very clear to see that the reality of the average person’s physique is so far from what is perceived to be ideal.
It is actually great to see fathers and mothers playing with their children on the beach.
In the real world, most people have a big belly, man boobs or cellulite.
It is completely normal.
Obviously there are health benefits in being slim and fit but I do think the lengths that some people go to to achieve a perfect figure can be counterproductive to their mental health because they perceive that they should look like something that is not realistic.
Now obviously I am a plastic surgeon and you may say that my business relies on people wanting to achieve an ideal figure but in fact what I would really like to achieve is body confidence.
It is about being able to take the children to the swimming pool or to be comfortable playing catch on the beach without having to wear a T-shirt.
I have a young daughter and I worry about the pressures and the perceptions of what we should all look like.
I do not want to promote this and I would rather that our society was less obsessed with air brushed celebrities and models in glossy magazines.
The majority of my patients do not want to look like celebrities and just want to look normal and have their confidence back.
In fact, often people will never know that they have had surgery because they are not doing it for others, they are doing it for themselves.
Fortunately we can all wear clothes and this can cover up and hide a lot of imperfections.
It is only at the swimming pool and the beach that these become more apparent.
Surgery may make you more confident on the beach but it can also make you more confident in your daily life and this is what I love to hear.
It is the 18-year-old man who comes for a follow-up from his gynaecomastia correction and walks into the room without his parents and will happily take his shirt off to let me examine him.
He looks like a new person from the one that I met a year ago who would not maintain eye contact and his life was crippled by his modest excess breast tissue.
An hour or two in the operating theatre and I have transformed his life and allowed him to get on with doing all the things that he should be doing whether or not that involves taking his top off.
You see, everybody deserves body confidence.
Not necessarily an ideal body but the confidence to feel good about themselves.
I wish the media would portray a more positive image of the human body in its various forms.
It was great to see an article on the Women’s Rugby Team who posed naked to promote body confidence.
They discovered their body shapes were suited to the sport of rugby and they have worked on them and trained to become elite athletes.
They are confident with their bodies because they use them to perform a task which they do to the highest level.
Most of us do not use our bodies to their full capability and while we need to be healthy, we do not necessarily need svelte thighs or a scaphoid abdomen.
I am all for healthy living and I think we should all be keeping an eye on what we eat and how much exercise we do.
The goal should be to be healthy and happy.
The problem is a lot of people are trying to achieve a body shape which may be unachievable or at least not sustainable in the long term.
I would like to say thank you to England Women’s Rugby Team for showing a different side to body confidence.
We need to move away from the image of a perfect body and understand that there is room for all different body shapes in the world.
Our goal at The Staiano Clinic is to help people to restore their confidence and we do not promote the media’s image of an ideal body.
I hope this message comes through in everything that we do both in terms of the message that we are trying to put out to the world and in the way that you are treated if you come to visit us.
Please share the message and help us to spread the word.