A Quality Provider?
I believe there is a need for a provider of plastic surgery in this country that stands for quality.
There are many Plastic Surgeons who are doing good work, but most of them are working alone as sole traders.
There are only a few hundred full members of BAAPS (the British Association of Aesthetic Plastic Surgeons) in the country and the majority work in the NHS.
Whilst being a Consultant in the NHS is a marker for quality and one that I encourage patients to look out for in their Surgeons, the NHS work takes a lot of time and this means that many Plastic Surgeons cannot dedicate their time and energy to the private practice.
This has led to an increase in the number of commercial clinics and non-Plastic Surgeons who are providing plastic and cosmetic surgery to patients.
I left the NHS to focus not only on delivering excellent service, but on showing that I am delivering excellent service.
My clinic is a place that people can come and that they all know they will be treated at the highest level of expertise and ethics.
…the image of plastic surgery clinics is of glamorous sale assistants who will give you a sales pitch and then make it difficult for you to say no.
The perception is that a lot of clinics put profits before patients.
The ethos of the Staiano Clinic is simple – we are doctors first and because the clinic is run by a doctor (me), this culture is instilled from the top down.
We see patients who have a problem and we see if we can help with that problem.
The first step is to find out what that problem is.
There is always a physical complaint, but there is usually an emotional and psychological effect too and we need to make sure that by improving the physical we will also be helping the emotional and psychological side.
Occasionally, the psychological effects are more important than the physical effects, which is why we work with psychological counsellors to help us address these problems if they are present.
This is an important aspect as we cannot get away from the fact that cosmetic surgery is a very emotional issue and while we are not saying that there isn’t a physical problem, we must all recognise that the physical and emotional elements are firmly linked.
The next step is to see if we can help with the problem.
We make no promises that your life will be transformed or you will be able to get a footballer for a husband (as was recently suggested to me in a radio interview), but we will show you realistically what can be achieved and we will also talk to you about the limitations and complications of having surgery.
We are not trying to sell anything, we are trying to treat patients and give all of the risks and benefits so that they can weigh it up and make an informed decision.
When I am training junior doctors, I always tell them that you will never regret not operating on a patient and if we can make you think twice about having a procedure then maybe it is the right thing that you go away and take time to consider it.
We are all about getting happy patients and this is our number one priority.
We are not interested in sales. I am touched and moved by the positive feedback and reviews that we get and I am convinced this is because we always try to do the right thing and do what is best for you, even if that might mean not having surgery.
I really believe that we, as Plastic Surgeons, are doing the country a disservice by not raising our profiles and by allowing commercial clinics and non-Plastic Surgeons to dominate the market and give the industry a bad reputation.
It is a great atmosphere to work at my clinic because it is full of so many happy patients and advocates in this digital age with on-line reviews and reputations being so important.
I believe that once we get our message out there, we can help to turn things around and take away the guilt and stigma associated with plastic surgery and give it the reputation of something that can enhance, improves people’s lives and self-esteem and not something that is unnecessary, vain and unimportant.
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